L’affichomania: The Passion for French Posters

One of the greatest achievements of the Art Nouveau period (1890-1910) is the elaborate and ingenious poster designed to advertise everything from entertainment venues, cigarette rolling papers and famous actresses to milk. Taking advantage   of new color printing processes, better paper and a bustling world of Parisian commerce, the color lithographs became an exciting new urban sight, called by some a “color revolution.” Artists Alphonse Mucha, Jules Chéret and Henri de Toulouse- Lautrec are among those featured.